VIborgerne – We the citizens of Viborg – a participatory exhibition
Anne-Mette Villumsen, director, The Skovgaard Musum
Process and outcome of a participatory exhibition that was meant to give rise to a discussion about the art museum’s role in the local community.

”Folkemøde på Bornholm”
Camilla Bøcher Roesen, DR Archive
DR wishes to explore a variation of possibilities for end-users to generate metadata for its programs. The upcoming event, “Folkemøde på Bornholm”, is an opportunity to meet the end-user and to get end-user tags – live, as we broadcast live.

ULK / Metrofences
Emil Lüth, ULK
Digitally “remixing’ and releasing 600 years of art history from the SMK collection, into works within the public space, beautifying the Metro fences at the construction site by Frederik’s Church in central Copenhagen, together with the citizens themselves.

Daniel Gunnarsson, librarian and project manager of arkitekturbilleder.dk
The crowdsourcing project of arkitekturbilleder.dk, a picture database of Danish architecture, showcases the potential to run a crowdsourcing project with almost no fundings at all. Thoughts on challenges, possibilities, practice and methods – and how to keep the “crowd” motivated and stimulated to secure further contributions.

Let your fingers do the walking
Peter Balch Berthelsen, exhibition designer, and Camilla Bjarnø, curator, Moesgaard Museum
Working with specific groups of end-users such as the Danish Association of the Blind on creating a new tactile, auditive installation for the museum. The experience gave valuable insights on how much preparation the users need, when engaging in a completely new way of perceiving the past.


How to get happy prod-users and engaged co-workers
Peter Soemers, audience and GLAM user
Examples of ‘user engagement’-highlights that I experienced in 2013 in or from museums: What made me happy? Why did it make me happy? Opportunities in user engagement and recommendations to the GLAM sector on what to do in order to get happy prod-users and engaged co-workers.

Make users a part of your organization
Christian Høegh, CEO & Co-founder, BIT Blueprint
How to integrate the users as a part of the challenges, possibilities and solutions. Eliminating the classic talk about ‘Us and Them’, and instead make ‘Us and Them’ = ‘We.’ It is no surprise that together we are stronger, and integrating the users in the organizational hierarchy, literally, can make a difference.

Sharing is caring in a natural way
Christian Lange, IT co-ordinator, Natural History Museum of Denmark
Natural history museums all over the world are increasingly using digital images of specimens as replacements for the real objects when exchanging material. Previously, a lot of specimens were sent between institutions and continents to allow scientists to study important material, with the risk of wear and tear of the material, or even total loss, due to ignorance by the handling agents. The increased use and exchange of digital reproductions have meant a huge leap forward, both in sharing scientific specimens, and in caring for the conservation of the specimens.

Navigating Networks: considering changes in user behaviour
Faith Robinson, BA History of Art graduate, University of Leeds
The developed and established structures in place regarding user interaction with GLAM sector resources are certainly effective. However, as the digital continues to effect contemporary approaches (in many general and specific ways), how can institutions adapt to facilitate engagement with their resources? This ignite is a case study of personal experience with these new challenges.

How to create loyal fans instead of customers
Nicoline Olesen and Flemming Møldrup, partners, Grizzly
Movement Marketing is all about passion. It is about creating vibrant communities between a company or organization and its customers / users. Existing and potential. The starting point for the community is found in a common position or point of view and is being communicated so inspiring and relevant, that people will want to join and share it. Movement Marketing therefore opens up to create loyal fans instead of customers.

OPEN CALL – CLOSED. Thanks for sharing your ideas and thoughts with us.

The 3rd international Sharing is Caring seminar will be held at DR (the Danish Broadcasting Corporation) in Copenhagen on 1 April 2014. This year’s seminar will focus on what happens when the GLAM sector engages and collaborates with its users.

Are YOU one of our ignite speakers?
We a looking for engaging, motivating and entertaining ignite talks presenting best practice on working with users in the GLAM sector. Send a short presentation of your project or topic, and motivation for speaking at Sharing is Caring (max 5 lines in English) to pernille@mmex.dk no later than 16 January 2014. We will get back to you within a week after the deadline.

The format
Each ignite speaker is allocated five minutes of presentation time accompanied by 20 slides. During your presentation, each slide is displayed for 15 seconds and then automatically advanced. Please note that your talk must be delivered in English.

More information on this years topic


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This site currently contains info on previous Sharing is Caring seminars.

The 3rd international Sharing is Caring seminar will be held on April 1th in Copenhagen. The seminar focus on collaboration with users in the GLAM sector. All over the world cultural institutions are striving to develop new ways to engage and collaborate with users, enabled by digital technologies and the Internet, with the aim to foster deep and lasting involvement, enrich our knowledge and assets, and to be not only places for the preservation of cultural history, but also hubs of new creativity, ideas, and innovation. In a series of expert talks, discussions, ignites, and networking sessions, we’ll explore the topic from a wealth of different angles. User involvement, remix culture, crowdsourcing, citizen science, and citizen exploration are just some of the keywords on the agenda. How do we tap into the cognitive and creative surplus so abundantly present in the people we used to call our audiences, and help make it thrive in relation to the collections and knowledge in our institutions?

The seminar will present a range of expert speakers, offering different approaches to the topic – from hands-on experience with user facilitation to preparing decision makers for understanding and embracing audiences as prod-users and potential co-workers – a series of sparkling ignite talks from practitioners in the field, and lots of time and space for networking and discussion on the topic.

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